Analysis
of online data, stats, advertising budgets and trends
within Montana and Wyoming's tourism industry.
Compiled by
Bruce Gourley,
Founder and Owner,
Yellowstone.Net
Your website is your most important avenue for reaching the travel consumer. Understanding your website and the online dynamics of the Montana and Wyoming region, has never been more important than now.
Among locally-owned Montana bed and breakfasts, a handful of properties lead the pack in terms of the effectiveness of their online presence. The Montana Bed and Breakfast Association website is the single most important website for B&Bs to be listed in. While only an estimated 2000-4000 visitors frequent the site on a monthly basis, B&Bs are a highly niche market and the MBBA ranks #1 in Google and #3 in MSN when searching for "montana bed and breakfast."
Among the Montana B&Bs managing to maintain a top 10 presence in Google searches for "montana bed and breakfast," Bozeman's Voss Inn and Lehrkind Mansion Bed & Breakfast are in a virtual tie in terms of Internet visitors. More
Analysis and Data You Need
The average leisure traveler will browse at least four travel websites before making vacation plans. Is your site trending upward or downward compared to other regional tourism sites? How many of your site users pass through and never look back? Which tourism businesses are spending top dollar on web advertising - and are they getting their money's worth? If you've ever asked these questions, the Montana and Wyoming Tourism Insider is for you.